BGO MEPT
Senior Designer
Design | UX/UI | Wireframes|
Style Guide | Adobe XD | Photoshop | Dreamweaver | Illustrator
Website Redesign
Project Overview:
The BGO MEPT Fund (“MEPT" or the "Fund”), is a core, open-end private equity real estate fund. The Fund is advised by BGO and invests in a diversified portfolio of institutional-quality real estate assets across more than 25 major U.S. metropolitan markets.
The goal of the redesign was to reflect the brand's personality and enhance the user experience
Make the site fully responsible and easy to navigate
Increase visitors' conversion and engagement
Support the company's brand redesign
Approach
Led the concept development, design, and production of the sitemap, wireframes, and prototypes
Collaborated with stakeholders for integrating feedback and updating content
Results
The architecture and navigation of the site were simplified, allowing visitors to explore the site with ease
The overall visual design became consistent with the company's brand
The reports in the publication section were optimized and made more accessible to the visitors