I'm Karen Castro

I'm passionate about turning complex ideas into designs that connect and inspire. With extensive experience spanning the financial and real estate industries, I bring a unique mix of creative strategy, art direction, and hands-on production to every project. I love finding the balance between storytelling and precision — whether that means crafting a brand system, designing a digital experience, or collaborating with executives on high-impact communications. My goal is simple: to create thoughtful, effective design that drives clarity, engagement, and results.

Collaboration fuels my best work; I value being part of teams that challenge ideas, share insights, and build something cohesive and purposeful. At the heart of everything I do is a commitment to design that elevates the brand, simplifies the message, and sparks genuine connection.

Outside of design, I also love to paint in different art mediums. This gives me a deeper understanding of color theory, composition, and layout. Additionally, as a native Spanish speaker, I'm able to connect businesses with a broader range of consumers.

a Creative Lead and Senior Graphic Designer based in Bethesda, MD.