BGO
Marketing Collateral Redesign
Project Overview
BentallGreenOak (BGO) is a leading, global real estate management advisor, real estate lender, and globally-recognized provider of real estate services. After the merger of GreenOak Real Estate and Bentall Kennedy, the company wanted to unify all marketing materials for internal and external use.
Approach
Collaborated with stakeholders to determine which materials were to be redesigned and what new products needed to be created.
Redesigned all marketing and communication materials aligned with the new brand identity, including stationery, printed assets, exhibition graphics, fact sheets, digital and print ads, email design, reports, presentation decks, and graphics to ensure consistency
Creative Lead
Reports | Exhibit Design | Ads | Print |
Email Marketing | Presentation Decks | Iconography | Adobe Creative Suite | PowerPoint
Selected Work
Annual Report
Code of Business Conduct
Results:
Increased the usage of standardized templates across the company by 40% by improving brand consistency
Materials reflected the brand's personality and mission
Positive feedback from stakeholders
Partnered with external vendors to manage printing of marketing materials and exhibition graphics
Digital and Print Ads
Exhibit Design
Email Design
Presentation Decks
