BGO
Senior Designer |
Concept | Email Design and Development | Illustration
Email Design
Project Overview
The Centre for Addiction and Mental Health (CAMH) is Canada’s largest mental health teaching hospital and one of the world’s leading research centres in its field. BGO's employee Resource Groups (ERGs), accessible to all employees across the globe, and the People & Talent Team, partnered with CAMH to host the Mental Health Awareness Month.
I spearheaded the design of a series of emails that invited employees to participate in learning sessions and activities.
Approach
Collaborated with People and Talent team gathering content and requirements
Conceptualized and designed emails, posters, screen wallpaper, and bingo card that incorporated the "Sunrise Challenge" colors
Results:
Designs inspired action and drove employee engagement
Fostered a sense of community
Final emails were integrated with Marketo for distribution
